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ISCOVER
Staff Reporter
In a bid to drives its growth strategy, Heritage Bank has appointed a new marketing manager.
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Matt Granfield joins the team with more than a decade of experience at the helm of digital agency e-CBD and PR agency memery where he was a founding partner and head of strategy, working closely with a number of Australian mutual financial organisations, as well as Bunnings, Nivea and RACQ.
Heritage Bank general manager of marketing, Jane Calder said Mr Granfield would bring a wealth of digital experience to the organisation, but would be focussing on bringing the bank's People first proposition to life across every element of the marketing mix.
"In 2012 digital is obviously a hugely important part of any bank's marketing strategy, but Matt has a really broad perspective on the whole marketing mix from his work as a marketing journalist and running agencies at various points on the spectrum, so he'll be a real asset to the marketing team," Ms Calder said.
