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John Symond has returned as the face of Aussie after taking a five year hiatus.
The company's executive chairman will feature in a new advertising campaign which prompts consumers and borrowers to question and challenge their current financial providers, specifically banks, in an effort to review and choose a financial product or service.
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The national campaign, which boasts the tagline: "it's smart to ask", will run on television, press, outdoor, radio, online and features a series of provocative messages delivered by Mr Symond to prompt consumers to reconsider their current financial situation and financial services provider.
Speaking about the new campaign and its intentions, Mr Symond said the banks thrive on people's lack of understanding.
"It gets confusing and the banks like to keep it that way," he said.
"They make people feel stupid for not knowing how to improve their lot by asking the right questions. Our campaign aims to arm consumers with well-aimed questions, which can make them re-evaluate what they are doing and where they are heading."
The campaign is launching to coincide with the 20th birthday of Aussie Home Loans.
