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ISCOVER
Staff Reporter
Brokers that signed up to John Kolenda’s 1300HomeLoan lead generation idea would no doubt be rubbing their hands with glee.
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According to the latest data to emerge from the company, all of 1300HomeLoan’s 200 plus broker partners have received at least one lead since the company launched its television advertising campaign less than one month ago.
1300HomeLoan founder and managing director John Kolenda said the advertising campaign had literally generated “hundreds” of sound leads.
“From day one our partner brokers started receiving calls and the lead numbers have been rising each week as consumers become aware of our brand and our differentiating position,” Mr Kolenda said.
“I am delighted to be able to report that all our broker partners have received leads and many have received multiple leads.”
Mr Kolenda said the 1300HomeLoan brand was exclusive to selected brokers on a postcode basis and was supported by the 1300HomeLoan marketing, individual broker promotion, a website and a host of other support material.
He said 1300HomeLoan was signing up new partners for the network almost every day and was aiming towards a target of 400 members who would then share an annual marketing war chest of close to $6 million.
“Along with the success of the launch we have seen enquiries from interested brokers also dramatically increase and many more quality brokers are joining 1300HomeLoan,” Mr Kolenda said.
“Over the coming weeks we will continue with a mixture of TV, radio, print and online ads promoting our brand as well as direct call to action ads which will see leads coming in for more specifically targeted consumer groups.”
