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ISCOVER
Staff Reporter
Advantedge is looking to win a greater share of white labelled lending through a simplified broker offering.
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According to Advantedge’s general manager distribution Brett Halliwell, home brand products are accounting for an increasing share of broker volumes.
“We’ve worked hard on the positioning of this product suite. In collaboration with our aggregator and broker partners, our suite has been geared to appeal to customers that are seeking a straightforward and simplified loan – which accounts for the largest share of the mortgage clients that brokers are servicing,” Mr Halliwell said.
“Indeed, the concept of ‘simplified lending’ is central to our home brand suite and this is the message that we’ve communicated across the 25 road shows we’ve conduced coast to coast.”
Mr Halliwell said home brand mortgages are a rapidly growing part of the Advantedge business.
“As more and more brokers realise the benefits of offering their own white labelled product we’re seeing a marked volume increase,” he said.
“Simplified lending applies to the product we offer, the service we provide brokers as well as the overall customer experience.”
As part of a process to elevate Advantedge’s home brand product suite, Mr Halliwell said that the business has tackled a number of essential items, with a number of product and service enhancements underway that will be rolled out over the coming months.
“Brokers told us that they want simple, straightforward policy documentation and we’ve evolved our loan documents and processing to reflect that. By rethinking our documentation and processes, brokers can now expect a more functional, transparent and predictable loan assessment and approval process.”
