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Merger takes Smartline to new level

by Staff Reporter11 minute read
The Adviser

Staff Reporter

For the fourth straight year, Smartline Personal Mortgage Advisers has been named the nation’s number one franchise group.

According to topfranchise.com.au, Smartline came first across all five categories, including support from the franchisor, expansion opportunities, lifestyle, passion and referral rates.  

Smartline managing director Chris Acret said today’s survey result showed that it was possible to maintain a strong internal culture after a recent expansion and merger.

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Smartline’s merger with WA-based The Mortgage Gallery on April 2 this year followed the successful merger with Mortgage Force in 2009.

“Our two mergers have made us bigger and stronger collectively, while also maintaining our position as the highest quality group in the mortgage broking industry,” he said.

“While mergers and accelerated growth can certainly be the undoing of some companies if not handled well, our experience is just the opposite.

“We have found that bringing a large number of experienced, high quality people into the group reinvigorates everyone.

“The merger with Mortgage Force certainly strengthened us and while the benefits haven’t yet been experienced, the signs are that the merger with The Mortgage Gallery will do the same.

“Merging gives us greater capacity to keep investing in our systems, marketing and support and further strengthens our position with our lenders. That has obvious benefits for our franchisees and I’m delighted that they continue to be so positive about being part of the Smartline team.”

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