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ISCOVER
Jessica Darnbrough
Brokers who do not diversify are putting the longevity of their businesses at risk.
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Speaking to The Adviser, Bernie Lewis’ executive chairman Mark Lewis said today’s client is financially savvy and time poor, as such, they want to use the services of a group that has the ability to fulfill all of their financial needs at one time.
“While mortgages remain a core part of our business, we know and understand that our clients want more from us than a home loan,” he said.
“By diversifying we not only add to the revenue we can generate from each and every client, but we also de-risk our business. In today’s market you do not want to put all of your eggs in one basket.”
Mr Lewis said more than 30 per cent of Bernie Lewis’ revenue is generated from non-mortgage products including commercial loans, risk insurances, SMSF loans and equipment leasing.
Because of this, the brokerage was recently award the Best Diversification Program at the 2012 Australian Broking Awards.
“It is an honour to be recognised by the industry,” Mr Lewis said.
“We believe in diversification and think it makes good business sense. Diversification is an area we have always been strong in and one we will continue to be strong in moving forward.”
