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ISCOVER
Staff Reporter
Australia’s mutual sector continues to outperform its big four counterparts in borrower satisfaction, new research has revealed.
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According to data from Roy Morgan, Australia’s mutual sector achieved a satisfaction score of 92.1 per cent – higher than the 80.3 per cent achieved by the majors.
“Australians have given us a big tick for not only taking on the majors but delivering a customer-driven banking alternative,” said Louise Petschler, chief executive of the industry’s peak body, Abacus.
“For us, customer satisfaction is a key performance measure; one we take seriously and never take for granted.
“Time after time our competitors can’t get close to us on this important indicator.”
Abacus today pointed out the strong fundamentals, diversity and choice offered by the group's more than 100 member institutions across Australia.
“There’s a credit union, building society or mutual bank for everyone,” Ms Petschler said.
“With around $85 billion in assets, high ATM accessibility across Australia, a loyal base of 4.5 million customers and a focus on supporting people reach their financial goals, our industry presents an attractive value proposition.”
