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Lender grows mortgage business by 55pc

by Staff Reporter8 minute read
The Adviser

One lender has announced plans to double its mortgage business after reporting a big increase in broker-referred loans.

HomeStart Finance said its third-party volumes had increased by 55 per cent in the past two years.

South Australia’s government-backed lender also said brokers' referrals would represent 25 per cent of new lending in 2013/2014 – and that it wanted this figure to reach 50 per cent by 2016.

Chief executive John Oliver said HomeStart had focused on the third-party channel in the past few years because it was a good strategic fit with its distribution model.

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“Brokers provide us with a cost-effective channel to broaden our geographical footprint, and we have invested in this channel to ensure we are a strong partner,” he said.

Mr Oliver said the big increase in HomeStart’s third-party volumes showed that there was a market for brokers who offered the lender’s “innovative” products.

“We have a unique position in the market in that we … recognise government payments as a form of income and offer a higher loan-to-value ratio than most other lenders,” he said.

“This provides brokers with a strong alternative solution for customers who are struggling to meet the financial requirements of mainstream lenders, but don’t want to give up on their home ownership dream.”

[Related: HomeStart tastes success with Centrelink clients]

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