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The newly created role is designed to strengthen the organisation’s third-party channel focus.
Invoice finance lender OptiPay has announced the appointment of Ryan Mitchell as its head of sales.
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The newly created role, built specifically for Mr Mitchell (according to the business), will see the head of sales look to develop and increase OptiPay’s focus on third-party channels, including brokers.
Mr Mitchell commenced in the role on 16 October, bringing with him over 20 years of experience in senior management roles within debtor finance companies, most recently working as a director at Sight Unseen Finance.
OptiPay’s chief executive, Angus Sedgwick, said the new hire further strengthens the organisation’s push to increase its market share.
Mr Sedgwick stated: “Our goal is to increase our footprint in the market as a leading provider of cash flow funding in Australia, and we understand broker relationships are a key part of that.
“Ryan brings with him decades of experience in the debtor finance space and strong broker connections, and we’re delighted to have him on board as we position OptiPay for continued growth.”
Mr Mitchell said he was looking forward to joining the organisation and helping it achieve its goals.
He added: “My whole business network is commercial brokers, and I’m looking forward to utilising these relationships in my new role.
“I see huge potential for OptiPay to increase its client base given its flexible facilities.
“OptiPay has the ability to take on international debtors, consider progress payments facilities and other non-segment account facilities. OptiPay has flexible options to provide the best solutions for clients.”
Mr Mitchell was involved in OptiPay’s acquisition of the Thorn Money debtor finance book, which bolstered its invoice financing book by $15 million.
At the time of the acquisition, Mr Sedgwick said the purchase was part of the business’s growth plan.
He commented: “We’re continuing to drive the growth of OptiPay to position ourselves as the leader in the invoice financing industry in Australia.
“Our new clients span across a range of industries, including transport and logistics, manufacturing and labour hire, and we’re looking forward to helping them manage their cash flow better.”
Mr Sedgwick also previously noted the need to educate the broker channel on invoice finance.
“We need to educate both the broker channel and business community, the SME market generally, to understand how invoice finance works and the value of it. Invoice finance has huge potential among Australian B2B businesses looking to improve their cash flow,” he added.
[Related: OptiPay purchases debtor finance clients of Thorn]
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