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Prospa’s former chief commercial officer has been appointed as the new CCO of non-bank lender TruePillars.
Small-business lender TruePillars has welcomed Ben Lamb to its senior leadership team, following his appointment to the role of chief commercial officer (CCO) in February 2024.
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Lamb most recently served as the CCO at non-bank lender Prospa, having also worked as Prospa’s chief operating officer since 2016.
The CCO has also worked as the general manager of product and procurement at vehicle leasing company FleetPartners and the head of online and direct channels in consumer finance at financial services provider FlexiGroup (humm).
According to TruePillars, Lamb will lead its go-to-market strategies and ensure that the lender delivers “unparalleled partner and customer experiences”.
TruePillars, which is backed by Superseed Ventures (the strategic venturing arm of ASX-listed bathroom supply company Reece Group), brought on the new hire after securing additional funding to enable further investments in personnel, key partnerships, and the expansion of its loan portfolio (which currently includes business loans, equipment finance, and trail book loans).
John Baini, chief executive and co-founder of TruePillars, commented on Lamb’s appointment, stating: “We are thrilled to welcome Ben to the TruePillars team. His extensive industry experience and leadership, including as an early hire and leader helping Prospa scale, will be invaluable as we embark on this journey of expansion.”
Lamb said: “With a passion for building businesses, I spent 7.5 years at Prospa contributing significantly to their success so I’m thrilled to bring this experience to TruePillars.
“I was drawn to this role because of the market potential and the founder’s commitment to supporting commercial brokers with their astute approach in aligning products with risk and distribution.
“Pairing this with a strong foundational growth framework and strategic partnership with Superseed Ventures, backed by ASX-listed Reece, I am filled with confidence and anticipation for our trajectory.”
TruePillars joins COG Aggregation panel
The lender has also recently revealed that it has joined the lender panel of asset finance group COG Aggregation.
The partnership with COG will allow TruePillars to “extend its services to a broader network of brokers, further supporting their clientele”, according to the lender.
Speaking on the lender’s partnership with COG, Baini, said: “Together with our partnership with COG Aggregation, we are eager to enhance our offerings to brokers, enabling them to better serve their clients.”
The partnership came as COG Aggregation revealed that brokers had contributed to the aggregator’s 20 per cent increase in overall loans financed in 1H24 (ended 31 December 2023).
[Related: COG originations rose 20% in 1H24
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