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Industry veteran and CBA’s former GM for third-party banking, Adam Croucher, has joined Pepper Money.
Croucher, the former general manager for third-party banking at the Commonwealth Bank of Australia (CBA), is set to join non-bank lender Pepper Money as its new state manager for Victoria.
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He will begin in his new role at Pepper Money on Monday (15 April).
Croucher has been a long-serving member of the mortgage and lending community, having worked in banking for 24 years and having spent nearly 19 years at CBA prior to leaving the bank last year. In his banking career he has held a range of management positions, including leading third-party banking teams and managing retail branches.
The non-bank suggested that his vast experience equipped him with valuable insights.
Speaking of the appointment, Pepper Money’s general manager, mortgages and commercial lending Barry Saoud said: “Adam’s leadership style is hands-on, empathetic, and results-driven.
“His customer-centric approach aligns seamlessly with Pepper Money’s mission. He understands the challenges faced by brokers and is committed to delivering fast and innovative solutions through the third-party channel.
“We’re confident that Adam’s expertise will significantly contribute to our continued success. We’re excited to have someone of his calibre join our team to bolster our partnerships for the next phase of growth in Victoria.”
Croucher said he was excited to be taking on the role: “It is a privilege to join the highly respected Pepper Money team and I’m thrilled to be reconnecting with brokers to help them thrive and succeed.”
He added that he was “drawn to Pepper Money” because of its mission, strong broker value proposition, and “commitment to innovation and customer-centric solutions”.
“I’ve always admired how Pepper Money empowers brokers by providing fast and consistent service that aligns to my personal mantra, that actions speak louder than words,” he said.
“They have the reputation for consistently staying true to their mission and commitment to the broker network.
“Being appointed as the State Manager for Victoria is an incredible opportunity. I see tremendous potential for brokers, especially in regional Victoria, and I’m personally passionate about its growth.
“Together with the fantastic team of BDMs in Victoria, and most importantly our brokers and [aggregators’] support, I’m energised to explore the opportunities to collectively grow.”
Siobhan Williams, Pepper Money’s head of mortgages – retail broker, added that she was “thrilled to congratulate and welcome Adam to the Pepper Money family” and was confident he would “hit the ground running”.
“Pepper Money continues investing heavily in the broker channel, with a focus on having the right people and leveraging our industry-leading digital tools to allow for a more seamless approach between the customer, broker, and our partners,” she said.
“Our focus is about reducing effort across all interactions with speed, transparency, and scale.
“Our team of state managers, BDMs, and relationship managers play a crucial role in ensuring brokers nationwide receive our full support.”
Looking forward, Saoud said Pepper Money would continue to deliver an innovative broker service proposition.
He said: “The strong first quarter sets the stage for an exciting future, enabled by talent and unwavering values.
“Our investment in our people further strengthens Pepper Money’s commitment to delivering our market-leading and innovative broker service proposition, driving an increase in broker utilisation, and reinforcing our relationships with our existing and new business partners.”
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