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SME lender appoints CEO

by Adrian Suljanovic11 minute read

Paul James has been appointed as Fifo Capital’s new CEO.

James enters this new role with extensive financial services experience, including leadership roles most recently with Leda as well as GE Capital and Latitude Financial.

According to the lender, the new CEO brings a “track record of driving profitable growth and scaling lending operations”.

Chair of Fifo Capital and head of corporate investments at Wingate, Selwyn Schroeder, said: “We are delighted to welcome Paul as the new CEO of Fifo Capital.

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“Paul’s dedication to excellence and innovation make him the ideal leader to guide Fifo in this next phase, as we continue to roll out flexible working capital finance solutions to small businesses across Australia.”

On his appointment, James said: “I am honoured to join Fifo Capital as CEO at an exciting juncture both for the company and the small-business sector.

“With a renewed focus on innovation and growth, the team and I stand ready to support SMEs with flexible working capital finance solutions.

“We’re dedicated to enhancing cash flow management and simplifying access to funds, helping our customers optimise their businesses and growth.”

James has succeeded former CEO Wayne Morris, who led the expansion of the lender’s product offering in supply chain finance, as well as the implementation of Fifo Capital’s tech platform – Fifopay – which enables customers to manage cash flow and access working capital finance.

Commenting on his departure, Schroeder said: “We thank Wayne for his invaluable contributions to Fifo, and are delighted that he continues to be a key member of the team, contributing to the company’s strategic growth initiatives and exploring new partnership opportunities.”

BDM appointments

Last year, Fifo Capital appointed two senior business development managers (BDMs) as part of a strategic move into the NSW market.

According to Fifo, the appointment of Brandon Robins and Sam Clarkson built upon its strategic move to establish a network of business partners and its dedication to direct substantial funding – $2 billion – towards the growth of NSW SMEs.

Robins expressed the need for innovative financial solutions in today’s rapidly evolving economy.

“In today’s economy, businesses need more than traditional debt solutions. We must provide financial options tailored to each business’s unique needs, helping them overcome challenges and seize growth opportunities,” he said.

[RELATED: SME lender welcomes 2 senior BDMs]

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Adrian Suljanovic

AUTHOR

Adrian Suljanovic is a journalist on Momentum Media's mortgages titles: The Adviser and Mortgage Business.

Adrian has written for a range of titles under the Momentum Media umbrella such as IFA, Investor Daily and Lawyer’s Weekly before joining the mortgages team in 2022.

He graduated from the University of Wollongong in 2021 gaining a Bachelor of Communication & Media with a major in Digital & Social Media.

E-mail Adrian at: [email protected]

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