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The lender has announced a newly created role designed to help drive growth and strengthen broker partnerships.
RedZed has announced the appointment of Nathan Taddeo as general manager of sales, a newly created role that will see him lead the non-bank lender’s sales strategy and operations.
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Taddeo started in the newly created role last Wednesday (October 23), and joins RedZed from Finspo, where he was chief lending officer.
As general manager of sales, Taddeo will lead RedZed’s national team of business development managers (BDMs) and direct sales managers, with a view to boosting broker businesses, enhancing customer experience, and growing the non-bank lender’s market presence.
He has more than 10 years’ financial services experience to call upon including managing his own broking business, Credo Financial Group.
Natalie Irvine, RedZed chief sales and marketing officer, said Taddeo brought a wealth of expertise to the new role.
“Nathan has lodged numerous self-employed customers with us in the past, so he’s highly familiar with our brand, our commitment to supporting small-business owners, and our unwavering support of the third-party distribution channel,” Irvine said.
“Not only will his understanding of brokers, aggregators, and the broader lending market be invaluable to our business and help to drive growth, but Nathan’s values also closely align with ours.
“He takes pride in his work, has great integrity and is exceptional at building relationships and effecting positive change. We’re delighted to welcome a professional of Nathan’s calibre to RedZed and wish him well in his new role.”
Taddeo also indicated that he was eager to join the team.
“RedZed has built and maintained a strong relationship with the broking fraternity over many years and genuinely cares about making the loan process clear and simple for brokers and self-employed Australians,” Taddeo said.
“Over the last two years in particular, RedZed has taken bold steps to improve their product offering and overall customer experience, including introducing flexible SMSF solutions and home loans up to $5 million. I can’t wait to contribute to this progress and help the sales team take RedZed to the next level.”
Moving parts
The new appointment comes at a time of change for RedZed, which announced Irvine’s appointment in October after Loralle Slater, then chief sales and marketing officer, left the business.
At the time, RedZed managing director Calvin Cordle paid tribute to Slater’s contribution while highlighting Irvine’s “proven track record as a passionate, strategic and engaging leader” at National Australia Bank (NAB).
“I have witnessed firsthand the passion, commitment, and courage she brings to everything she does, personally and professionally. Her unique ability to unite teams and drive results is truly remarkable,” Cordle said.
“I am confident that the sales and marketing teams and the broader business will significantly benefit from her expertise and diverse skill set and enjoy her down-to-earth nature and inspiring leadership style.
“Natalie is not only an outstanding finance professional but a wonderful person, and I’m thrilled to welcome her and her family to RedZed.”
[Related: RedZed expands SMSF offering]
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