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The non-bank lender has refreshed its brand identity and launched a broker-exclusive offer to celebrate 25 years of lending.
Bluestone Home Loans (Bluestone) is celebrating a quarter of a century in the competitive non-bank lending space with the launch of a broker-exclusive offer and a refreshed brand.
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Between 10 and 28 February 2024, Bluestone is offering the broker channel a 0.25 per cent interest rate discount on eligible loans.
This offer is exclusive to brokers and applies to all new, eligible applications within the time frame, with settlements required within six months.
Speaking to The Adviser, Bluestone CEO Mark Jones said the 25-bp discount was an opportunity to thank the brokers who have worked with the lender in the past 25 years.
“We’ve come a long way and brokers have responded,” Jones said.
“Volumes have tripled in the last 18 months. [And] we’re continuing to invest to make it better.
“The 25 basis points, as much as anything, is a thank you for being a partner over the last 25 years.
“We really do want to thank the brokers that work with us, and it’s a great opportunity for brokers who haven’t used us for a while or have never used us to come back and try us, because we stand by our service delivery.”
Bluestone chief commercial officer Tony MacRae also commented on the offer, saying it reflects the non-bank’s gratitude to brokers.
“Brokers are at the heart of what we do. This offer is a thank-you for their trust and collaboration,” MacRae said.
“We’ve built our reputation on supporting borrowers with unique circumstances, and that’s what will continue to set Bluestone apart for the next 25 years.”
Refreshed brand
As part of the 25-year celebrations, Bluestone has also unveiled a new brand identity, developed in partnership with Houston Group.
Commenting on the new look and feed, MacRae said the lender wanted something that reflects what the brand stood for.
“We’ve got a long history. We’re not new entrants in the market. We’re a strong player now,” MacRae said.
“I think when you see the new brand, you’ll get a real sense of strength, but [also] reflect that we’ve been in the market for a considerable amount of time.”
Bluestone chief marketing officer Nicole Avery said the re-energised identity reflects the lender’s focus on future success.
“We’re incredibly proud to have closed out 2024 as one of the fastest-growing non-bank lenders, with a suite of awards to show for it,” Avery said.
“Looking ahead, 2025 is set to be an exciting year for the team.”
Working with brokers
Jones says now is an exciting time to be in the non-bank lending space, adding the broker channel has been a key part of their success.
“What’s great about Bluestone is we are 100 per cent focused on non-standard mortgages, so that’s either non-prime or non-conforming – the kind of people who either can’t get a loan from a bank or who have trouble verifying income and getting through the bank process,” Jones said.
“Secondly, we are 100 per cent focussed on the broker channel. We don’t have any distractions. We don't have credit cards or other equipment finance. So, we can be extremely focussed. And we’ve used that focus to really make a big step in our service delivery and products.”
MacRae also says this focus on service delivery and product has made a big difference.
“Brokers want certainty. They want consistency, and they want to be able to deliver on behalf of their customers,” MacRae said.
“If we can make that process quicker and simpler with less moving parts to allow things to get held up, it’s a great thing for brokers.”
[Related: Satisfaction with credit assessors at record high: Broker Pulse]
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