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The white label program will enable Finsure brokers to offer clients Finsure-branded bridging loans of between $300,000 and $8 million.
Major aggregator Finsure Group has partnered with bridging finance lender Bridgit to launch a white label offering, Finsure Loans Bridge.
The partnership aims to help brokers provide clients with bridging products that allow them to unlock their property equity while using Bridgit’s technology to simplify processes.
Finsure Loans Bridge is designed for home owners seeking short-term financing options, letting them bridge the gap between purchasing a new property and selling their existing one.
Loans are secured against both properties, and upon the sale of the existing property, the bridging loan is repaid.
Finsure Loans Bridge products include loans with terms of up to 12 months and with no minimum terms.
Loans between $300,000 and $8 million are available with no monthly repayments required and a loan-to-value ratio (LVR) of 80 per cent or less.
Finsure said its bridging loans could be used for upsizing, downsizing, investing or accessing funds for new opportunities.
The aggregator’s white label loans also support equity release before selling, funding cosmetic improvements to boost a property’s value, or consolidating finances for greater flexibility, Finsure added.
Finsure CEO Simon Bednar said the white label program would be a major focus for the company during 2025.
“Having a white label offering is more than just providing competitive options to borrowers,” Bednar said.
“It provides the group with an opportunity to reinvest back into our network and deliver greater support for our network of brokers. It’s a win-win.”
Bridgit CEO Aaron Bassin welcomed the partnership with Finsure.
“We are incredibly proud to partner with Finsure to launch Finsure Loans Bridge, powered by Bridgit. This will continue to broaden access to bridging loan solutions as we work closely with the Finsure broker network to help support more of their clients,” he said.
“As the RBA continues to lower rates, competition in the property market will intensify, making bridging finance an essential tool for buyers looking to secure their next home.”
“Our technology has transformed what used to be a complex process into a seamless solution, and through this white-label offering, Finsure brokers will gain access to instant workshopping, five-minute approvals, and settlements in as little as two days – delivering the speed and certainty their clients need.”
Finsure has been on a global expansion push this year. Last month, it opened a new office in the Philippines to provide more support and new services for its broker network.
The aggregator first partnered with Bridgit in 2022, when the latter joined its lender panel.
Bridgit has also been on a growth drive; in February, it announced a raft of new appointments in newly created roles to support the broker channel in response to increasing demand for tailored bridging loans.
In October, the non-bank lender partnered with Connective’s white label lending solutions arm, Connective Home Loans, to roll out a bridging loan solution.
[Related: Finsure expands broker support operations]
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