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The new structure is designed to enhance broker support by consolidating Plenti’s sales teams into two dedicated divisions.
Non-bank lender Plenti has revamped its sales team structure with a view to enhance support across its lending products and “build deeper and more productive broker relationships”.
Coming into effect on 1 April 2025, the new structure will see Plenti’s sales teams consolidated into two divisions – consumer and commercial.
Nicki Olds will head the consumer finance team, comprising personal lending and consumer automotive. Olds has been with Plenti since 2016 and has led the personal lending team since 2020.
Meanwhile, Louis Edwards will take the reins of the commercial finance team, having joined Plenti in 2017. He will focus on stronger support for commercial brokers as well as product improvements.
Plenti CEO Adam Bennett said the restructure will simplify how brokers interact with the lender, helping them access the support.
“By streamlining our broker engagement model, we are removing complexity and making it easier for brokers to do business with us,” Bennett said.
“These changes are part of our broader strategy to work more closely with brokers to create collective success via driver growth, improving efficiencies and enhancing the overall experience for all our broker partners and their customers.”
Plenti also confirmed Joel Pothin, current head of auto finance, has decided to leave the lender but paid tribute to his “pivotal role in reshaping Plenti’s consumer automotive product, introducing commercial finance, and building strong relationships with brokers”.
New dawn
Both Olds and Edwards said they were eager to get started in their new roles and work closely with the broker channel.
“By bringing these teams together, we’re simplifying broker interactions and ensuring they get the right support when they need it,” Olds said.
“This will strengthen our relationships and help brokers achieve the best outcomes for their clients.”
Edwards said the restructure was an opportunity to enhance Plenti’s commercial offering and build deeper partnerships.
“This is an exciting step forward in improving our commercial finance solutions,” Edwards said.
“By having a dedicated team, we can provide brokers with a more tailored and responsive service, while continuing to evolve our product offering to stay competitive in the market.”
[Related: Plenti loan portfolio up over 20% YOY]
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