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ISCOVER
Jessica Darnbrough
For the first time CBA has been toppled from the number one position in this year’s Third Party Banking Report – Major Lenders, reflecting the meteoric rise of another of the big banks.
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This year Homeside has stormed up the benchmark ranking to claim the accolade of number one lender in the 2012 report.
With the support of research partner RFi, The Adviser canvased more than 660 brokers on their experiences and perceptions with the four major banks to reveal how each institution performs across key areas of their overall broker proposition.
After placing last in 2010, Homeside has made some significant inroads, improving in every single category, most notably service, elevating the lender from third position in 2011.
This year’s report has also highlighted a deep divide in broker attitudes to the major banks with NAB, ANZ and CBA locked in a close fought contest, while Westpac continues to lose ground on its peers.
This year Homeside dominated the report, taking top position in 13 of the 17 categories and scoring 62.67 out of a possible 85 points.
ANZ retained its second position with a score of 60.01, narrowly beating CBA in third with a total score of 59.45.
Westpac registered a broker satisfaction rating of just 50.64 with the bank ranking last in every single category surveyed, highlighting the gulf that now lies between the top group and bottom bank.
For the full report don’t miss the flagship May edition of The Adviser, hitting desks at the end of the month.
