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ISCOVER
Staff Reporter
As clients increasingly look to interact with their lender via mobile devices, one of Australia’s lenders has responded with a new mobile app.
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Yesterday, ING DIRECT launched a mobile app that allows customers to view their account balance across all their products before logging in and transfer money to anyone in Australia - with email or SMS notification.
“For a bank where 95 per cent of customer transactions occur online and 39 per cent of those are via mobile, and increasing, this is absolutely the next step for a branchless bank like ING DIRECT,” the bank's executive director for distribution, Lisa Claes, said.
“We know that our mobile customers bank with us more regularly and we want to make that experience easy and intuitive to ensure customers have visibility and control over their personal finances. As such we have designed our app to appeal specifically to customers wanting transparency, immediacy and simplicity in their core banking functionality.”
According to Ms Claes, customers were invited to test the app throughout its design and development phase.
“We were particular about choosing the features that mattered most to customers and designing them in a very simple way,” Ms Claes said.
