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In my previous blog, “Double your income: work less in 2015”, I explained the many benefits of forming an alliance with a property specialist and referring potential buyers to them.
Now it’s time to explore some ways you can generate leads of potential property buyers to refer to your property specialist and to secure finance for the new purchases.
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How to generate leads
You may find it easier to generate interest in property than it is to promote home loans or investment loans. Use catchy images or adverts for your various social media platforms such as Facebook, Twitter, Instagram, LinkedIn and YouTube to grab the attention of potential property buyers.
Email marketing
Send out joint marketing info to your existing database via email or snail mail to generate interest from property buyers. Once again, remember to focus on property rather than on loans.
Seminars
Run seminars in conjunction with your property investment specialist, leveraging off your combined knowledge and both of your databases to fill the seats.
You can start with a small boardroom event or jump right into hiring a larger venue for your seminar. Venues don’t need to burn a hole in your wallet – some lower cost options to consider are libraries, sporting clubs, RSL clubs, churches or the boardroom of one of your valued clients.
By running joint seminars, you will be helping educate your clients whilst creating the opportunity for an extra income stream for yourself.
Webinars
Just like the seminar idea, you can team up with your property specialist and run an online property information seminar to educate your clients and generate potential buyers.
Pick up the phone
Busy brokers often take the easy way out and use emails or text messages, yet picking up the phone for a quick chat will almost always net a better result. Make your existing clients and prospects feel valued and take a few minutes to give them a call for a basic health check discussion.
When you call your clients, find a way to include property investment into the conversation. A simple starting point can be asking whether they’ve thought about using property to secure tax benefits. Another great intro topic can be to ask whether they’ve thought about using property investment to create a better lifestyle in the future or to fund their kid’s education.
Once you capture their interest, you can suggest a casual discussion with your property specialist over the phone, via Skype or preferably face-to-face.
Types of buyers
It is worth remembering that there are several types of buyers that will be in the market for off-the-plan properties:
• First-time buyers who want to use an off-the-plan investment property to enter the market
• Downsizers who want to purchase a new apartment or townhouse with all the mod-cons
• Parents who want to help their kids get a foothold on the property ladder
• High-income professionals who are looking for negative gearing benefits and high capital growth property in blue-chip suburbs
Also, buyers who have said they are looking for an established property can often change their minds once they have been shown the many advantages associated with new properties.
Summary
Remember, if you don’t help your current clients and prospects with new properties, then someone else will, and there is a strong chance they will drift away from you in the process.
Any questions? Ask Darryl here.
Darryl Simms, founder, Latte Property
Darryl Simms specialises in helping individuals invest in property for less than a latte a day, reduce their tax and create enjoyable lifestyles.
As the founder of Latte Property, Darryl willingly shares his extensive knowledge built up over the last 25 years to help clients create wealth through property investment.
Latte Property has a large following of successful property investors who have enjoyed professional guidance in the purchase of quality new apartments, new townhouses and new homes.
Darryl is also the author of 50 Must Know Property Investing Tips and is currently writing his next property investment publication.
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