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Industry body unveils new marketing platform

by Emma Ryan8 minute read
The Adviser

The FBAA has unveiled a new toolkit designed to teach brokers the best ways to market their business.

Together with the group’s external marketing company, the new toolkit is a virtual one stop shop and allows access to the latest tools and initiatives specifically aimed at brokers to help them professionally market their business and product.

FBAA spokesperson Peter White said the new toolkit offers brokers a convenient and easy way to learn more about growing their business through a range of marketing tools.

“The toolkit has everything needed for the broker to promote himself and his business,” Mr White said.

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“From online calculators for just $99 to a checklist brochure and video content you can brand, this feature is exclusively available to FBAA members and of course is free of charge.”

Mr White said the new toolkit will save brokers many hours of legwork and follow-up phone calls, and allow them more time to focus on getting approval for the most suitable type of loan for their customers.

The launch of the new toolkit comes after the FBAA introduced a new employee loan writer membership at a significantly discounted rate last month.

The new membership will see employees, who write loans at broking companies holding a corporate FBAA membership, given the opportunity to sign up as a corporate employee member for just $137.50 – a saving of more than $280 per year.

[Related: Budget will 'greatly help' borrowers]

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