Login
ISCOVER
Non-bank lender Thinktank has rebranded its logo to “revise, modernise and evolve” its branding in a bid to “best reflect [its] values, ethos and way of doing business”.
While the Thinktank name remains unchanged, the lender has updated its logo to a new colour scheme of black and chartreuse, updated its font, included two dots in its design, and removed the ‘T’ icon from its branding.
To continue reading the rest of this article, please log in.
Looking for more benefits? Become a Premium Member.
Create free account to get unlimited news articles and more!
Looking for more benefits? Become a Premium Member.
The non-bank has also removed its tagline of “leading commercial finance” as it refocuses on property finance in general.
According to Thinktank, the rebrand – developed in partnership with Create Design & Marketing and Get in the Loop – aims to “creatively align” its “contemporary reputation and proposition as a leading independent property lender” as well as its “significantly expanded presence in the market and continuing rapid growth”.
Thinktank CEO Jonathan Street commented: “We have sought to revise, modernise and evolve our branding to best reflect our values, ethos and way of doing business which, for us, is very much centred around people, relationships and the journey we share together.”
Since starting up in 2006, the lender now has a portfolio worth over $2 billion, the lender highlighted, adding that its growth had been fuelled by sustained demand for property finance, including self-managed superannuation funds (SMSFs), which supported its expansion from commercial lending into residential mortgages and then investment products from 2017.
The lender has also been building its white label solutions in the third-party space recently.
This year, it launched electronic loan lodgement capability (through a partnership with Simpology) and adopted Salesforce as part of its move to digitise its operational platform and pursue further scale and opportunities.
[Related: Thinktank surpasses $2bn in settlements]
JOIN THE DISCUSSION