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The major brokerage has made the digital marketing appointment to support it with automating marketing solutions, it said.
Loan Market has announced that it has appointed Angela Tracey as national marketing manager.
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The brokerage said that Ms Tracey has moved in-house after supporting its brokers’ automated brand-building strategies with the team at Amplify (a Facebook and Instagram-focused content platform).
She will be responsible for supporting brokers with solutions that build their own profile and service offering across the brokerage’s suite of digital marketing tools, Loan Market said.
These include automated marketing solutions for settled clients and those not ready to proceed, personalised broker URLs that are embedded across the digital platforms, and automated social media content, it added.
Ms Tracey has more than a decade’s worth of experience in running her own digital marketing agency, The Marketing Desk, where she is a digital marketing consultant and focuses on digital marketing strategy development and implementation, website content, design and management, search engine optimisation, as well as email and SMSF marketing campaigns.
She has also worked with small-to-medium enterprises (SME) in related specialties of finance and property, Loan Market said.
Commenting on Ms Tracey’s appointment, Loan Market Group chief marketing officer Lisa Jackson said that she would help automate the brokerage’s marketing solutions for brokers as they become increasingly busy with complying with best interests duty (BID) requirements.
“Appointing Angela will help us continue to strengthen our automated marketing solutions to save brokers time and help them find and keep clients,” Ms Jackson said.
“Angela has joined us with the benefit of firsthand experience in our brand values and proposition within the marketplace. She’ll be supporting our brokers in further developing their client engagement across all customer segments with a progressive digital-first strategy.”
Speaking about her appointment at Loan Market, Ms Tracey said that she was looking forward to working with brokers to “further integrate” their digital engagement.
“A mistake I see often is thinking that you’ve mastered your marketing by working exclusively in social media,” she said.
“It’s true that a significant part of the population uses Facebook on a daily basis. But social media is part of a wider digital marketing strategy.”
Ms Tracey added that Google Business Reviews were another feature of the integrated strategy that brokers could harness.
“Customers aged under 40 place so much emphasis on Google Reviews,” she said.
“Engaging with clients to populate your Google Business Reviews is important. Without this, your wider digital strategy can only go so far in delivering leads.
“I’m excited to contribute to this and all the tools in Loan Market’s digital marketing portfolio so brokers can continue to win back time and stand out as the leading trusted advisers in their marketplaces to attract more clients.”
[Related: Loan Market develops new Code of Ethics]
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