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Fule, a new platform that operates as a virtual coach, has been launched to help brokers gain more leads and improve their performance.
Former Evolve Money broker Robyn Koski and NAB’s head of analytics and reporting David Ralph have founded a new platform that aims to help brokers grow their business; connect with new clients and referrers; and learn about real estate, business, and the economy.
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The platform, which officially launched in June 2023, acts as a ‘virtual coach’ to help brokers manage the lead generation and marketing aspects of their business.
For a monthly fee, brokers can access the coaching platform, gain insights from property market and auction reports, and seek new opportunities by identifying lending solutions that may be wanted by a database of Australian businesses (generated from government registries, industry associations, and individual company websites).
The co-founders came together to build the platform after finding that many lenders had access to proprietary lending data and budgets that could acquire property data reports to influence their marketing, but few brokers had similar access.
As such, the duo started building a database of Australian businesses – including related people, age of business, GST status, and other firmographic insights (such as number of employees and revenue) that, when combined with real estate data and ABS demographic data, could provide brokers with “a pre-qualified call list or a list of potential referrers”.
Speaking to The Adviser about the launch of Fule, co-founder Ms Koski said: “It paints a really clear picture of who resides in and works in a [broker’s] local area and what is going on in their real estate market.
“But, we know that data alone is not enough so we coach them around what the data means and how to use it to connect with new and existing clients and referrers...
“We coach them around what to say, what products they might be interested in as well as industry-specific hints and tips so new brokers don’t have to learn everything the hard way.”
The platform has its own virtual mentor and coach “Fuley”, available 24/7 that gives brokers access to a library of on-demand coaching and provides suggestions on how to generate new business.
Ms Koski said that she hoped Fule could enable brokers to become more productive and financially viable sooner, noting that the latest MFAA Industry Intelligence report found that around 80 per cent of brokers settle less than $1 million a month, while 43 per cent settle less than $500,000.
[Related: Working smarter, not harder]
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