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Building a video funnel in the pre-qualification could enhance engagement from potential leads and drive brokerage website traffic, according to a software developer.
Ahead of the maiden Lead Generation Bootcamp 2024, Captr founder and chief executive Steve Cachia told The Adviser that leads are more likely to engage with brokers who display their personality through videos.
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As such, Cachia – who spoke about Captr’s new video widget – advised brokers to incorporate video forms into their brokerage website to generate leads and build relationships.
“Video forms are a good way for brokers to showcase their personality and connect with clients,” Cachia told The Adviser.
“We want mortgage brokers to insert videos of themselves into the form process to explain each step of filling the form to potential leads so it’s like you’re talking to them directly.”
At the bootcamp, Cachia will unpack how brokers could boost their website traffic conversions and pre-qualify leads using video funnels and incorporate artificial intelligence chatbots to reduce lead wastage.
He said that brokers could differentiate themselves from their peers in the market by using the video widgets to explain why the lead should fill out an inquiry form and build trust with them.
“Many people hesitate to fill out lead forms these days because of fears of privacy and data breaches,” he said.
“But if a broker is able to connect with that lead, relay the information to them, and convince them to fill out the form, that’s where video widgets would work well. It’s about building instant rapport with a prospective or current client. Instead of seeing text on a form, they can watch videos of you asking the questions or explaining the process.”
Mortgage brokers could explain how to fill out lead or fact-find forms by inserting a video in each section of the form, Cachia said.
To identify pre-qualified leads, brokers could ask a series of questions in their lead form videos to learn as much about the prospective client as possible. For example, Cachia said, brokers could ask about their intentions to buy a home, whether they are first home buyers, their goals and time frame to purchase a home, and finally their contact details.
“If a prospective client watches all of your videos and completes all of the steps in your forms, then you know that this is a pre-qualified lead,” he said.
While videos are an effective lead generation tool, Cachia said that it is time-consuming for brokers already tackling time constraints, especially because they increasingly have had to hold their clients’ hands as they face higher interest rates, housing affordability issues, and cost-of-living pressures.
To overcome this, Cachia said brokers only have to create one or two videos, after which the Captr platform uses artificial intelligence tools to create new videos using the broker’s voice and text prompts.
“The tool uses your video to recreate your voice. It can change languages as well. AI tools are becoming so efficient that you only have to create one video and it can create new videos using your voice,” Cachia said.
The software platform uses a third-party company to verify the videos to ensure authenticity and prevent scams through impersonations, he said.
Cachia said that to capture a prospective client’s attention, brokers must “get straight to the point”.
Finally, the videos are not a set-and-forget marketing tool and, as such, brokers should track data and analytics to assess the rate of success, update, and modify them to suit client preferences, Cachia said.
To hear more from Steve Cachia on how to increase website traffic conversions and generate leads using video funnels, come along to the Lead Generation Bootcamp 2024.
It will be held on the following dates:
- Thursday, 16 May at Sofitel on Collins in Melbourne, Victoria.
- Thursday, 23 May at Montage in Sydney, NSW.
Click here to book tickets and don’t miss out!
For more information, including agenda and speakers, click here.
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