Think beyond buying leads, brokers told

“Think of lead generating beyond buying leads. Everyone asks us if they can buy leads but they already have so many potential borrowers and referral partners around them. They just have to tap into them using the right technology,” he said.

“They don’t know the full potential of platforms and how it could solve the problems they’re facing.”

Effi launched as a software-as-a-solution in 2020 with the goal of disrupting the traditional client relationship management (CRM) space. It provides an end-to-end lead management and generation platform, automation of the mortgage broking process, and a referral offering.

Additionally, it offers an AI-powered SMS bot system that acts as a personal assistant, interacts with clients to schedule appointments and follow-up calls, and can run tailored marketing campaigns.

For instance, brokers who have referral partnerships with real estate agents could use the tool to contact the agent’s clients to highlight their service offerings and that they can help with their home loan application process.

“You can tell the real estate agent that you’re using a system that enables them to track every lead and monitor how engaged the clients are with the broker,” Sodhi said.

“This might convince agents to partner with you because they are receiving a weekly report. If they have a referral partner login, they can see the progress in real time. That builds trust between the broker and their referral partner.”

In December last year, Effi rolled out an open banking app that enables brokers to track their clients’ loans via open banking.

Sodhi said that once a client consents, brokers can track a client’s savings, view the transaction categorisation, and receive notifications when the client reaches savings milestones.

Similarly, Loan Options founder and CEO Julian Fayad told brokers to unlock their existing database by articulating their service offerings, whether directly or via external technology platforms.

He also encouraged brokers to include clear calls to action in the hero section of their website to make a first good impression on leads.

The LoanOptions.ai marketplace is an artificial intelligence-backed platform for all asset and equipment financing, personal loans, and unsecured business loans, allowing brokers to diversify and add more services for their clients.

The white labelled tool integrates with a broker’s existing website, enabling users to compare rates across 75 lenders that can then be lodged by a broker. This can be done either by the broker themselves or they can choose to refer the deal out to LoanOptions.ai brokers under a revenue-share model.

Under the referral model, LoanOptions.ai onboards the customer and uses its proprietary AI-assisted loan matching technology to pre-approve clients with loans from its panel of lenders.

While brokers can use any home loan leads for free, they would have to share 50 per cent of the revenue generated from any asset finance loans that they settle with Loan Options.

“When people land on a broker’s website, they see our technology in the hero section, which includes a call to action. We ask clients a series of questions to pre-qualify them, such as whether home buyers are looking for owner-occupied or investment property, and how much they want to borrow,” Fayad said.

“They’re then asked to complete the SMS verification so we know it’s not a fake lead.”

At the Lead Generation Bootcamp, Fayad and Sodhi will unpack how platforms are revolutionising lead generation and how brokers could use them to nurture clients.

To hear more from Julian Fayad and Mandeep Sodhi about how their platforms are helping brokers generate leads, come along to the Lead Generation Bootcamp 2024.

It will be held on the following dates:

• Thursday, 16 May at Sofitel on Collins in Melbourne, Victoria

• Thursday, 23 May at Montage in Sydney, NSW

Click here to book tickets and don’t miss out!

For more information, including agenda and speakers, click here.