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The broker association has updated its brand, which will be rolled out progressively over the next six months.
The Mortgage & Finance Association of Australia (MFAA) has unveiled some changes to the brand to “better reflect” how it represents its members and the work they do.
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The key change under the rebrand is a move away from its blue and white branding to a more colourful palette.
The changes, which will roll out progressively over the next six months, were reportedly approached to minimise any costs associated with the change.
The broker association worked with creative agency, Redhanded (which also developed the creative for both the ‘Broker Behind You’ and ‘Don’t Kill Competition’ campaigns), as well as members, to come up with the new design.
In an update to members, it said: “Throughout the design process, we prioritised the voices of our members, underscoring our commitment to transparency and member-led change, ensuring that the new brand resonates with the values and aspirations of Australia’s finance broking professionals.
“We have made the decision to update the MFAA brand so that this can better reflect how we represent you and the important work you do. Our role is to champion the sustainability of the mortgage and broking industry, by promoting the professionalism, high standards and value that you bring to Australian consumers and the economy.
“Evolving our brand to reflect these attributes supports how we communicate and engage, whether via our consumer campaigns, submissions to government and regulators, or collaboration with you, broader industry and other stakeholders.”
The association said that any brokers who use the MFAA branding in their own communications and promotions will be provided with a range of creative files to use in the new year, when the association’s next consumer campaign is expected to launch.
[Related: Reverse mortgage lender rebrands]
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