Login
ISCOVER
The MFAA has unveiled a new website and begun a soft launch of new member database and events management systems.
The simultaneous launch of these new systems allows members to access their membership details and course information all in one place.
To continue reading the rest of this article, please log in.
Looking for more benefits? Become a Premium Member.
Create free account to get unlimited news articles and more!
Looking for more benefits? Become a Premium Member.
The MFAA’s head of marketing and communications, Stephen Hale, said members can now access a personal dashboard where they can update their membership details, view their number of CPD hours accrued, and check their registration for events and courses.
“One thing I’m really excited about is the fact that the dashboard allows members to manage their own information and make any changes to it instantly,” he told The Adviser.
“Previously, data had to go through a third party before being updated on our website.”
Mr Hale said the new website provides members with a wide range of legal, compliance and marketing material.
The MFAA’s decision to launch a new website was a result of feedback from many members who said the previous platform was “ineffective and clumsy”.
“The previous website didn’t really have an effective search capability for such a large data bank of information and high-traffic area. It was really hard to search,” he said.
Mr Hale would not disclose the exact amount of money that the MFAA invested in its new website, but said it was well over $100,000.
The launch of the new website comes after the association started offering free marketing content in May last year.
“It was a first for the industry, and it’s been an absolute revelation for our brokers because a lot of them don’t fully understand content marketing,” he said.
“A lot of members don’t get that putting a 300-word article on your website every so often can generate leads, and the ones who are doing it are noticing a dramatic increase in their website traffic.”
[Related: New mortgage calculators for MFAA members]
