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An Australian-developed marketing platform is helping brokers generate new home loan leads by breaking down the communication barriers with real estate agents.
Originally tailored for the real estate industry, ActivePipe is a relationship automation, data discovery and predictive data platform that uses behavioural and interactive-based algorithms to identify which of an agent’s clients are ready to buy and sell – taking out much of the guesswork.
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However, mortgage brokers are now also reaping the benefits of the unique software, with ActivePipe’s new mortgage lead generation module providing them with direct home loan consultation requests.
ActivePipe CEO Ashley Farrugia said the software allows brokers to take advantage of many cross-marketing opportunities that had previously gone by the wayside.
“ActivePipe provides real estate communication recipients with ‘one-click’ opportunities for re-mortgaging or facility capacity analysis, along with cross-channel marketing opportunities such as insurance and vehicle finance,” he said.
“What’s more, the cost of our lead generation for mortgage brokers is significantly less than 10 per cent of the typical industry cost of between $500 and $1,000 per lead.”
Mr Farrugia said the results of a recent pilot of ActivePipe with Loan Market – which has a partnership with Ray White – had exceeded all expectations.
“Within a three-month period, ActivePipe generated over 3,500 mortgage leads and delivered over 550 mortgage consultant bookings for Loan Market,” he said.
“This was based on only 20 per cent of the group’s real estate offices being on our platform over that period.”
[Related: Broker missing out on lead generation opportunities]
