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Mortgage Domayne has white-labelled the financial management platform diñeiro in a bid to boost client retention and support referrers.
Melbourne-based brokerage Mortgage Domayne, led by broker director Mark Polatkesen, has become one of the first brokerages to white-label the financial management platform diñeiro under its own branding.
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Founded by Benjamin Shapira, diñeiro was launched in July 2022 after the founder became frustrated with his inability to keep his broker seamlessly across his financial position during a drawn-out search for a property purchase.
He, therefore, built an app to leverage both the open banking framework as well as several third-party data providers to allow customers to link their institution accounts, owned vehicles and owned property into a single platform.
It provides brokers and financial planners with ongoing live visibility of a client’s financial position and helps nurture leads via goal setting and monitoring while improving transparency around when clients achieve improved equity thresholds as a result of capital growth.
Speaking of the move, Mr Polatkesen said the brokerage had drastically increased its volumes over the past six months due to the expansion of its national referrer footprint, which he said would grow further with the adoption of the white-labelled version of diñeiro’s consumer financial management technology (enabling them to nurture leads further and improve financial wellbeing) and the opening of a Queensland office which is now home to three brokers.
He commented: “Our referrers are genuinely excited about our ability to turn what appear to be unqualified leads into future deals through our ability to set and monitor financial goals for the leads they supply that aren’t yet in a position to buy.
“It demonstrates that we are committed to our referral partnerships and that in turn has resulted in more leads,” he said.
Noting the opening of the Queensland office, the broker said that the group’s Victorian referral partners had been “really impressed” with the brokerage’s ability to “care for and convert” the leads they supply.
“This has (perhaps inevitably) led to them asking if we could do the same for their Queensland operations,” he told The Adviser.
Diñeiro founder Ben Shapira commented: “On our journey to this point, we’ve found that the ideal use case for diñeiro can vary dramatically from business to business.
“Whilst Mark will put it to great effect with his referrers as a lead nurture tool, he’s also really keen to use the technology to create greater stickiness with his existing client base.”
[Related: Open banking solution for brokers to launch next year]
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