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Mortgage Choice partners with Pepper on new white label

7 minute read
The Adviser

The major brokerage has announced the launch of a specialist lending white label product suite, created in partnership with Pepper Money.

Mortgage Choice has partnered with Pepper Money to launch its own white label specialist lending mortgage, Mortgage Choice Home Loan IGNITE.

Available to the franchise network’s brokers, the product suite comprises:

  • IGNITE Prime Home Loan
  • IGNITE Near Prime Home Loan
  • IGNITE Assist Home Loan

Emma Dupont-Brown, Mortgage Choice’s general manager of product and corporate communications, welcomed the new partnership and stated it will allow Mortgage Choice brokers to better service their client’s needs.

 
 

“We are thrilled to announce that we have partnered with Pepper Money to deliver more value to our customers through our own branded home loan offering,” she said.

“The launch of Mortgage Choice Home Loans IGNITE allows us to leverage a nearly 30-year-old national brand that our customers’ trust. 

“Our purpose has always been to provide choice to borrowers so that they can make decisions for their unique financial situation.”

Ms Dupont-Brown said the new product suite serves to cater to customers who may struggle accessing finance through the major banks in a restricted lending environment.

“In the current lending environment where credit appetite and policy restricts choice for some borrowers, we are proud to add another solution to our lender panel,” she said.

“The IGNITE product suite allows us to provide home loan solutions to customers who fit outside of traditional lending criteria. 

“So, whether they are self-employed or have credit-impairment issues, we can provide a custom-built solution to fit their needs and goals,” Ms Dupont-Brown said.  

Aaron Milburn, Pepper Money’s general manager for mortgages and commercial lending in Australia and New Zealand, also welcomed the new partnership, stating: “I am confident that this partnership with Mortgage Choice’s national broker network will allow us to provide more Australians with the opportunity to access credit.”

Aggregators embrace white label suites

Mortgage Choice is the latest aggregator to announce the launch of its own white label offering, following the likes of Connective and Aussie Home Loans.

In July 2019, Connective launched its full suite of white label loans: Connective Home Loans Select (funded by Advantedge), Essentials (funded by Adelaide Bank), Solutions (funded by Pepper Money) and Resolve (funded by Thinktank).

Then, in August 2019, Aussie Home Loans expanded its white label suite by launching Aussie Elevate, an exclusive product funded by Adelaide Bank.

You can find out more about the increasing popularity of while label loans in The Adviser magazine’s feature on the topic from the December/January edition.

[Related: White label revenue at risk, warns NAB]

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Hannah Dowling

AUTHOR

Hannah Dowling is a journalist for The Adviser and Mortgage Business.

Prior to joining Momentum Media, Hannah worked as a content producer for a podcast catering to property investors. She also spent six years working in the real estate sector at a local agency. 

Email Hannah at: hannah.dowling@momentummedia.com.au

 

Comments (4)

  • So if Pepper is already on the Mortgage Choice panel as a retail brand then they already have products that service the niches stated. How is white labeling these same Pepper products under the Mortgage Choice branding better for the customer and also meeting the BID? Even more important under BID is if those white label products are actually more expensive or have less features than the equivalent retail Pepper offer?
    Whats in it for Mortgage Choice or any aggregator that is white labeling an existing panel lenders products and more importantly how is a broker selling their own aggregator branded product meeting BID unless they can clearly show rates are lower or features greater than the funders retail product equivalent?
    Second issue is the conflicted remuneration aspect of brokers to selling their aggregators own branded products. Can a broker be confident that they are able to show there is no influence from soft dollar inducements, special arrangements or other benefits they may receive from the aggregator for promoting their own branded products?
    Easy option, ban aggregator white label all together, we don't need more middlemen in the lending process who add no value for the borrower, especially when their is an equivalent retail product already available on panel.
    0
  • What, couldn't find a conforming lender..??
    1
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