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White label bonanza as aggregators look to differentiate

by Annie Kane8 minute read
White label bonanza as aggregators look to differentiate

ANALYSIS As competition among the aggregators heats up, more groups are looking to differentiate through new white label offerings and expanding product range.

The past few years have seen the number of aggregation groups decrease — as many companies merged forces (for example, Mortgage Choice and Smartline) or acquired competitors (as Loan Market Group did with PLAN, Choice and FAST and Lendi Group did with Aussie). 

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AUTHOR

Annie Kane is the managing editor of Momentum's mortgage broking title, The Adviser.

As well as leading the editorial strategy, Annie writes news and features about the Australian broking industry, the mortgage market, financial regulation, fintechs and the wider lending landscape.

She is also the host of the Elite Broker, New Broker, Mortgage & Finance Leader, Women in Finance and In Focus podcasts and The Adviser Live webcasts. 

Annie regularly emcees industry events and awards, such as the Better Business Summit, the Women in Finance Summit as well as other industry events.

Prior to joining The Adviser in 2016, Annie wrote for The Guardian Australia and had a speciality in sustainability.

She has also had her work published in several leading consumer titles, including Elle (Australia) magazine, BBC Music, BBC History and Homes & Antiques magazines.  

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