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Liberty Financial has alerted members of its broking arm to get ready for a busy summer following the launch of the lender’s consumer marketing campaign.
Liberty Network Services (LNS) managing director Brendan O’Donnell said the timing of the campaign is perfect for the group’s growing team of brokers.
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“With its new branding, expanded product offering and enhanced online presence, I am confident we will see our LNS network write even greater volumes of business,” he said.
“The LNS advisers play an integral part of raising Liberty’s overall public profile to benefit all business partners and consumers.”
Mr O’Donnell said the campaign was a golden opportunity for LNS brokers, with consumers more confused than ever before about the ongoing pricing and policy changes by lenders in recent months.
“Consumers are crying out for a well-informed adviser to help them understand their lending choices. However, they want to talk to someone from a brand they know, which is where the marketing campaign makes it much easier for all brokers to consider their options,” he said.
“Our strategy from the outset was to build a long-term sustainable and professional network, and Liberty’s consumer campaign is driving the next definitive step in this evolution.”
[Related: Liberty offers 'free-thinking approach' to investor loans]
