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Sales & Marketing

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How written reports can help build your credibility

by Gil Davis • 15 Aug 2014
Somehow you’ve got to own the space that is your target market. The good news is that there is a solution –... READ MORE
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Insight: Steve Scahill, Loan Market
by Reporter • 13 Aug 2014
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My plan to reform the LMI industry
by Troy McErvale • 13 Aug 2014
Inevitably, the spotlight focuses on the perceived range of problems of the LMI industry; specifically the small... READ MORE
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Super shortfall to bring parents back home
by Paul Cahill • 12 Aug 2014
Anyone who has ever picked up a newspaper is probably well aware that Australia’s current ‘demographic destiny’... READ MORE
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How I made Google love me
by Peter Ellis • 11 Aug 2014
I knew that Google now ranks sites higher if they are seen to be unique, so I made a point of adding unusual content... READ MORE
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Is competition really a good thing?
by Paul Walshe • 8 Aug 2014
With the country’s move towards comprehensive credit reporting in March this year, the end of the duopoly of Veda... READ MORE
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The key mistake that can turn a good investment into a bad one
by Owen Davis • 6 Aug 2014
New investors can end up with an underperforming portfolio inside 12 months if they don’t keep a close eye on their... READ MORE
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AFG sets record with $1.1bn of sales in Victoria
by Staff Reporter • 5 Aug 2014
The aggregator achieved a company record in July when its brokers sold $1.1 billion of loans in Victoria – the... READ MORE
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Financing new apartments? Thank someone in China
by Andrew Taylor • 4 Aug 2014
Anaemic rates of new construction have kept the supply of affordable, inner-city properties to a minimum. Different... READ MORE
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Why you need to know your product to become an industry leader
by Paul Blake • 1 Aug 2014
First of all, be honest and tell your client that you will find an answer to their query and come back to them.... READ MORE
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The difference between marketing and closing
by Tom Panos • 31 Jul 2014
But these two functions are always confused. They are, in fact, two very different things that deliver a different... READ MORE
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Insight: Brendan Wright, FAST
by Reporter • 30 Jul 2014

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Three things you need to understand about Gen Y
by Charlie Caruso • 29 Jul 2014
In the book Understanding Y, I discuss the relationship that Gen Y have with their money, and have discovered signs... READ MORE
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Understanding that free advice isn’t free
by Miriam Sandkuhler • 28 Jul 2014
This month, I will explain the first step – understanding that free advice isn’t free! As the property sector is... READ MORE
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Take the leap to stay ahead of the pack

by • 25 Jul 2014
Industry figures show that more than $10 billion of asset finance and approximately $30 billion of commercial lending... READ MORE
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Read the latest issue of The Adviser magazine!
The Adviser is the number one magazine for Australia's finance and mortgage brokers. The publications delivers news, analysis, business intelligence, sales and marketing strategies, research and key target reports to an audience of professional mortgage and finance brokers
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